Turning Breakthrough Science into Life-Changing Wellness Products
About Innerstill
Innerstill is a minority-owned, women-led company creating innovative wellness devices. Their technology builds on 40+ years of research into how gentle electrical stimulation can help people feel and function better. The company aims to develop affordable, non-drug solutions for improving wellbeing and helping with conditions like stress, anxiety, and chronic health issues.
The Challenge
Innerstill's founders had developed an amazing scientific breakthrough in nerve stimulation technology. However, they needed help turning their lab research into a product that real people could easily use at home. They brought in Laate as co-founder and Chief Product Officer to:
Turn complex science into user-friendly products
Build and lead the product development team
Help secure funding for growth
Ensure the product would work for both medical professionals and everyday users
How We Tackled It
Laate took a step-by-step approach to bring Innerstill's science to life:
Creating a Clear Vision
Worked closely with scientists to understand their breakthrough research
Turned complex science into clear product guidelines
Got everyone aligned on how the product should develop
Building the Right Team
Brought together experts in engineering, design, and research
Led collaborative efforts across different specialties
Kept everyone focused on making products that really help people
Developing the Product
Oversaw creation of early versions that balanced scientific needs with ease of use
Regularly tested and improved designs based on feedback
Launched early versions of mindvybe™ for testing with selected healthcare partners
Growing the Business
Helped secure funding to keep development moving forward
Positioned Innerstill for future growth
Built partnerships with healthcare providers
Results So Far
While still in development, we've hit some exciting milestones:
Healthcare partners are testing early versions and providing valuable feedback
Successfully secured funding to continue product development
Positioned Innerstill as a leader in wellness technology that combines solid science with thoughtful design
Through this work, we're turning groundbreaking research into products that could help many people live healthier, happier lives.